GREEN IS THE NEW PINK
February 17th, 2009
After ISPO I’ve had the chance to think a few things over. One being that many companies with in our small industry are trying to make a difference. It’s a good thing to see large companies making some sort of decision to make a difference. One thing that bothered me for such a long time was how certain companies would market their product as “environmentally friendly” but all they did was add some fancy wood to the topsheet and say it was good for the environment. To me that just doesn’t cut it. Now companies are making so much more effort. So Green boards are all over the market and it’s a good thing. So lets take a look at a few of the standout Green boards we think will be making good sales next season. These are three boards we liked of the masses. Almost every company is doing the Green Theme. In case you don’t know what “Green” means it’s basically the industry’s way of saying it’s environmentally friendly (miljövänlig).
Capita has got a nice Green Machine for next season. Recycled materials and a solid graphic and true Capita styling. Nice looking board. It’s the white board in the picture below
Here’s a video clip on Capita’s “Green” board.
Bataleon had a nice board on display at ISPO. Heck if I’m going to see more Polar bears humping on this earth I’ll for sure buy one of these boards.
Signal has backed the “Green” theme for a few seasons now. They are still producing the OG series under some pretty strict guidelines at their US factory. It’s a nice looking board with hand painted topsheets and due to the base material recycle program they got going on it pretty much means your going to get a one of a kind board. A portion of your purchase of this board goes to the Surf Rider Foundation.
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